Choose Index below for a list of all words and phrases defined in this glossary.


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Premium - definitions

Premium - A premium is a free offer to a buyer encouraging them to place an order.

[Category=Database Marketing ]

Source: NextMark, 17 August 2009 14:33:04, ?glossaryTermId=a0800000000F0diAAC External

These advertisers support this free service

Premium - (Premium Buyer) An addition of a gift to an offer to induce greater responses. Usually a buyer who responds may keep the premium, which raises the cost per completed sale, particularly if the product ordered is subsequently returned or cancelled.

[Category=Database Marketing ]

Source: Postcom, 27 March 2010 13:13:02, External

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: