Choose Index below for a list of all words and phrases defined in this glossary.
Premium - A premium is a free offer to a buyer encouraging them to place an order.
[Category=Database Marketing ]
Source: NextMark, 17 August 2009 14:33:04, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F0diAAC
These advertisers support this free service
Premium - (Premium Buyer) An addition of a gift to an offer to induce greater responses. Usually a buyer who responds may keep the premium, which raises the cost per completed sale, particularly if the product ordered is subsequently returned or cancelled.
[Category=Database Marketing ]
Source: Postcom, 27 March 2010 13:13:02, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl