Price Lining

Price Lining - Price lining in retail parlance means choosing either even dollars or selected endings in cents ($11.95) to obtain best sales results. In direct mail parlance pricing lining means testing a group of prices through a grid test to permit the buying public to select for the operator the one price producing the most bottom-line profit.

[Category=Database Marketing ]

Source: Postcom, 28 March 2010 10:35:52, http://postcom.org/public/admail_image/glossary.htm