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Profiling - definitions

Profiling - Profiling is a method used in marketing to identify and describe demographic, lifestyle and cultural characteristics of groups or segments.

[Category=Database Marketing ]

Source: DBG, 10 May 2011 09:21:38, External

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Profiling - A technique of observing user behavior where sets of characteristics of a particular web visitor are gathered from explicit data entry or observed (implicit) behavior. The collected information (profile) is very helpful in providing personalized environments (content targeted to that profile) to maximize the online experience.

[Category=Data Quality ]

Stibo Systems, 26 May 2011 08:13:26, External 

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