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Prospect - A prospect is a potential buyer who has not yet made a purchase. A prospect becomes a customer when a purchase is made.

Source: NextMark, 17 August 2009 14:36:30, Externalindex/definition.jsp?glossaryTermId=a0800000000F0eIAAS

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: