Choose Index below for a list of all words and phrases defined in this glossary.


index | Index

Publireportage - definitions

advertorial- (Publications Mail terminology)

   * an advertising piece that is formatted to look like a newsletter or other host publication in order to attract a reader's attention
   * must be clearly identified as "ADVERTISING", "ADVERTORIAL" or "PROMOTIONAL" (or similar wording that makes it clear the item is an advertising piece) on the front page/cover, otherwise it will be treated as a co-packaged publication and priced accordingly


[Category=Postal ]

Source: Canada Post, 14 December 2012 10:06:36, External

These advertisers support this free service

publireportage - (Terminologie du service Poste-publications)

   * un article publicitaire dont la mise en page est conçue pour rappeler celle d'un bulletin d'information ou d'une autre publication principale de façon à attirer l'attention du lecteur
   * l'article doit porter clairement la mention "PUBLICITÉ", "PUBLIREPORTAGE" ou "PROMOTIONNEL" (ou toute autre formulation semblable afin de clairement identifier l'article comme étant un article publicitaire) sur la première page ou la couverture, sinon l'article sera traité comme une publication jointe en conditionnement commun et la tarification en vigueur sera alors appliquée


[Category=Postal ]

Source: Canada Post, 27 March 2013 09:22:06, External

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: