Choose Index below for a list of all words and phrases defined in this glossary.
Qualified Leads - Names and addresses of individuals who have taken a positive action to indicate genuine interest in a given type of offer. Also pertains to leads verified as to potential by research.
[Category=Database Marketing ]
Source: Postcom, 30 March 2010 10:41:26, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl