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Qualified Leads

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Qualified Leads - definition(s)

Qualified Leads - Names and addresses of individuals who have taken a positive action to indicate genuine interest in a given type of offer. Also pertains to leads verified as to potential by research.

[Category=Database Marketing ]

Source: Postcom, 30 March 2010 10:41:26, External





Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: