Choose Index below for a list of all words and phrases defined in this glossary.
Recency - recency is a measure of how long it has been since a customer placed an order.
[Category=Database Marketing ]
Source: NextMark, 18 August 2009 11:36:46, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F0qCAAS
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Recency - The group of names on a file with the most recent purchase or activity.
[Category=Database Marketing ]
Source: Postcom, 30 March 2010 10:46:41, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl