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Recency - definitions

Recency - recency is a measure of how long it has been since a customer placed an order.

[Category=Database Marketing ]

Source: NextMark, 18 August 2009 11:36:46, ?glossaryTermId=a0800000000F0qCAAS External

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Recency - The group of names on a file with the most recent purchase or activity.

[Category=Database Marketing ]

Source: Postcom, 30 March 2010 10:46:41, External

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