*Choose Index below for a list of all words and phrases defined in this glossary.*

**Regression Analysis **- regression analysis is a statistical method used to determine the correlation between one or more independent variables (X) and a dependent variable (Y). This information is used in creating response and lifetime value models that help direct marketers optimize their efforts related to new customer acquisition and retention.

[Category=Database Marketing ]

*Source: NextMark, 18 August 2009 11:41:43, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F0lRAAS *

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**Regression Analysis** - A statistical means to improve the predictability of response based on an analysis of multiple stratified relationships within a file.

[Category=Database Marketing ]

*Source: Postcom, 31 March 2010 10:48:19, http://postcom.org/public/admail_image/glossary.htm *

**Regression Analysis** - A statistical technique for determining the best mathematical expression describing the functional relationship between one response and one or more independent variables.

[Category=Quality ]

*Source: American Society for Quality, 18 October 2010 08:37:39, http://www.asq.org/glossary/ *

**Regression analysis -** Regression analysis is a modelling technique comparing the relationship between variables. It is commonly used for prediction and forecasting and analysing customers. Essentially it's a term used by analysts...you don't need to understand it, but understand the results they provide.

[Category=Database Marketing ]

*Source: DBG, 11 May 2011 07:32:11, http://www.dbg.co.uk/glossary/1015 *

**Regression analysis** – to define the dependency between variables. It assumes a one-way causal effect from one variable to the response of another variable.

[Category=Big Data ]

*Source: BigData-Startup, 10 October 2013 09:18:55, http://www.bigdata-startups.com/abc-big-data-glossary-terminology *

Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl