Choose Index below for a list of all words and phrases defined in this glossary.
Response Channel - A response channel is is vehicle for customers and prospects to respond to product and service offers presented to them through media channels by direct marketers.
Source: NextMark, 19 August 2009 11:18:23, www.nextmark.com/ index/definition.jsp?glossaryTermId=a0800000000F3CHAA0
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl