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Response Rate

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Response Rate - definitions

Response Rate - The response rate is calculated as the number of responses received from a mailing divided by the total quantity mailed.

[Category=Database Marketing ]

Source: NextMark, 19 August 2009 11:20:46, ?glossaryTermId=a0800000000F0ddAAC External

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Response Rate - The percentage of responses received from a given promotional effort.

[Category=Database Marketing ]

Source: Postcom, 31 March 2010 10:52:59, External

Response Rate - Refers to the number of people who take a desired action in response to a message or offer received.

[Category=Direct Marketing ]

Source: Digital Formatting Services, 02 January 2012 08:54:01, External

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