Ride-Along Publication

ride-along publication - (Publications Mail terminology)

   * a complimentary, promotional copy of another title or the same title (a separate newspaper, magazine or newsletter that has not been requested) per mailing up to six (6) times in a calendar year with the intention of building subscription levels (such as enclosing a Business Reply Mail item for the ride-along title)
   * must be clearly identified on the cover or on a separate sheet, card or overcover with the words "COMPLIMENTARY" or "FREE ISSUE/COPY" (or similar wording)

[publication d'accompagnement]

[Category=Postal ]

Source: Canada Post, 12 February 2013 08:34:58, http://www.canadapost.ca/tools/pg/glossary-e.asp