Choose Index below for a list of all words and phrases defined in this glossary.
Statistical Model - A formula to predict future consumer response from historical data such as prior purchases or demographics.
[Category=Database Marketing ]
Source: Postcom, 09 April 2010 13:10:36, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl