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Transcreation - definition(s)

Transcreation - Process by which new content is developed or adapted for a given target audience instead of merely translating existing material. It may include copywriting, image selection, font changes, and other transformations that tailor the message to the recipient.

See also: Cultural adaptation  ;   Culturally-sensitive translation

[Category=Localization/Localisation ]

Source: Common Sense Advisory, 31 January 2010 08:50:12, External

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