Choose Index below for a list of all words and phrases defined in this glossary.
Weights - The level of importance given to historical purchase data or demographic attributes in predicting future consumer response.
[Category=Database Marketing ]
Source: Postcom, 17 April 2010 09:14:09, http://postcom.org/public/admail_image/glossary.htm
These advertisers support this free service
weight - [mathematics] A number that indicates the importance of a variable for a particular calculation. The larger the weight assigned to the variable, the more that variable will influence the outcome of the operation.
[Category=Geospatial ]
Source: esri,12 October 2012 13:39:08, http://support.esri.com/en/knowledgebase/GISDictionary/term/abbreviation
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl