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Wide Area Telephone Service (WATS)

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Wide Area Telephone Service (WATS) - definition(s)

Wide Area Telephone Service (WATS) - Almost all direct mail operators selling to consumers as well as to businesses provide WATS for free inbound telephone communication for their customers. Many also buy area coverage for outbound WATS.

[Category=Database Marketing ]

Source: Postcom, 17 April 2010 09:13:21, External




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