Choose Index below for a list of all words and phrases defined in this glossary.
Win Back - A win back is a dormant customer who begins to purchase again due to a targeted sales and marketing effort.
Source: NextMark, 21 August 2009 14:11:45, www.nextmark.com/ index/definition.jsp?glossaryTermId=a0800000000FA54AAG
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl