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Database Marketing_

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Database Marketing - definitions

Database Marketing : The use of collected and managed information about one's customers and prospects to provide better service and establish long-term relationships with them. Database marketing involves analysing and designing pertinent customer information needs, collecting, maintaining, and analysing that data to support mass customisation of marketing campaigns to decrease costs, improve response, and to build customer loyalty, reduce attrition, and increase customer satisfaction.

[Category=Data Quality ]

(Larry English), External, 22-Jan-2009 13:57

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Database Marketing - database marketing is a form of direct marketing that leverages databases of customer names and/or prospect names to generate personalized communications in order to promote products and/or services.

[Category=Database Marketing ]

Source: NextMark, 06 August 2009 10:29:46, ?glossaryTermId=a0800000000F0MUAA0 External

Database Marketing - Methods for creating successful marketing strategies and testing them.

[Category=Information Management ]

Source:, 13 June 2010 08:08:54, External

Database Marketing - Methods for creating successful marketing strategies and testing them.

[Category=Data Management ]

Source: DataMentors, 18 August 2010 09:16:24, External

Database Marketing - Using a datamart or single store of data to drive marketing programmes and strategy. Data driven marketing is considered by the marketing industry to deliver increased performance of programmes, due to the insight that can increase targeting and relevance.

[Category=Database Marketing ]

Source: DBG, 03 May 2011 08:14:03, External 

database marketing - Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways. Among other things, marketers use the data to learn more about customers, select target markets for specific campaigns (through customer segmentation), compare customers' value to the company and provide more specialized offerings for customers.

Related glossary terms: interrupt marketing, rollover ad, native advertising, Floating Ad, content marketing, unique selling point (USP), clicks and mortar, multi-channel marketing, World Wide Web (WWW), Click Fraud

[Category=Data Management ]

Source:, 25 July 2013 08:26:20, External



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