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First Time Buyer

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First Time Buyer - definition(s)

First Time Buyer - On a given list, a mail order patron who has purchased for the first (and only) time to date. Customer information should always be accompanied by the key or source code, and a date stamp.

(Many mail order companies concentrate on buying "first time" buyers and this is necessary. But building a Direct Mail operation is based on converting such first time buyers into regular repeat buyers.)

[Category=Database Marketing ]

Source: Postcom, 06 March 2010 17:11:04, External






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