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Name and Address Cleaning

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Name and Address Cleaning - In any Direct Marketing_ Campaign, accurate names and addresses are essential, by screening data against the Royal Mail Postcode Address File (PAF), addresses can be standardised, ensuring a more successful hit rate, whilst also protecting brand image and reducing possible postal returns, thus reducing costs.

CNM, 05 November 2009 11:10:25, Externalindex-of-terms.html

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