Choose Index below for a list of all words and phrases defined in this glossary.
Name Removal - Names prior to mailing are removed if they match the DMA Mail Preference File, if requested by the customer, if marked on the file "do Not Mail", if known to be a non-deliverable address, or if matching against the DSF file so indicates.
[Category=Database Marketing ]
Source: Postcom, 22 March 2010 08:19:36, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl