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Matching - definitions

Matching - The process of overlaying one list with another and transferring selected data attributes (usually from a masterfile) to a customer file. Matching shows up in many ways in Direct Marketing_: phone appending, merge-purge, list suppression, merge identification, all partake in a matching process.

[Category=Database Marketing ]

Source: Postcom, 20 March 2010 09:53:40, External

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matching - [geocoding] In geocoding, the process of linking a record, such as an address, to a set of reference data. The matched record in the reference data is used to determine the location of the input address.

[Category=Geospatial ]

Source: esri, 06 June 2012 08:25:18, External

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