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Package - definitions

Package - A package is the term used to describe all of the elements delivered to the recipient as part of a Direct Marketing_ effort. For example, in a direct mail program this could include the outer envelope, the sales letter, the product sheet, the order form, and the reply envelope.

[Category=Database Marketing ]

Source: NextMark, 17 August 2009 08:42:19, ?glossaryTermId=a0800000000DiCyAAK External

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Package - A group of addressed pieces assembled and secured together to make up a basic unit of bulk mail for processing purposes. (Also see bundle.)

[Category=Postal ]

Source: USPS, 15 October 2009 10:37:17, External

Package - The mailing piece as placed in the mail stream; can be a package to fulfill a request for information.

[Category=Database Marketing ]

Source: Postcom, 25 March 2010 11:33:20, External

package - Any wrapped bundle which exceeds the dimension or weight of a Standard or Oversize letter, e.g. a packet, a parcel, etc. [paquet]

[Category=Postal ]

Source: Canada Post, 01 February 2013 11:49:40, External

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