Choose Index below for a list of all words and phrases defined in this glossary.


index | Index

Prizm - definition(s)

Prizm - A lifestyle segmentation tool developed by Claritas that in it latest version divides the United States, through Census Data at the Census Block Group level (an average of 340 households), into 62 types of neighborhoods. They believe six broad categories are critical in defining those neighborhood types: Social Rank, Household Composition, Mobility, Ethnicity, Urbanization and Housing.

[Category=Database Marketing ]

Source: Postcom, 28 March 2010 10:40:49, External





Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: