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Scenarios - definition(s)

Scenarios - As applied to personalized ecommerce, are customized sequences of targeted interactions that create persistent and personalized business relationships to drive enduring customer loyalty. Scenarios consist of goals, interactions, and metrics and extend beyond single web sessions to include the entire customer lifecycle and multiple channels (web, email, WAP, etc.).

[Category=Data Quality ]

Stibo Systems, 28 May 2011 10:02:22, External 

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: