Scoring

Scoring - (Also, see Weighting.) To provide potential (for business-to-business need) and probability of response to consumer mail, modeling programs effectively calculate a "score" or "weight" for each record. For business, such scored weights for each 8-digit SIC by one of the 9 employee size groups - are added together to provide comparable potentials for individual territories, branches, divisions or product groups. Consumer lists by similar means can be scored high to low in deciles.

[Category=Database Marketing ]

Source: Postcom, 05 April 2010 08:40:39, http://postcom.org/public/admail_image/glossary.htm