Choose Index below for a list of all words and phrases defined in this glossary.
Selection Charge - A selection charge is the additional price paid by the mailer for list selections. For example, the selection charge for choosing names of individuals who have purchased a product in the last 30 days (1-month hotline) might be $15/M in addition to the base rate. Note: list brokerage commissions are not usually paid on selection charges.
[Category=Direct Marketing ]
Source: NextMark, 19 August 2009 16:12:44, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F2QlAAK
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Selection Charge - A fee above the basic cost of the list for a given selection.
[Category=Database Marketing ]
Source: Postcom, 06 April 2010 11:47:26, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl