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Social Customer Relationship Management (CRM)

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Social Customer Relationship Management - definition(s)

Social CRM - Social CRM describes the next level of the single customer view, listening to the conversations via social web and becoming active in them.

[Category=Database Marketing ]

Source: DBG, 11 May 2011 07:38:33, http://www.dbg.co.uk/glossary/1015 External 

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