Choose Index below for a list of all words and phrases defined in this glossary.
Third Party Endorsement - A mailing made for the joint benefit of an outside mailer and a company over the company's customer file, with the express imprimatur of the company. (Example: Brittanica mailing the Farm Journal list with an offer ostensibly from the publication to its subscribers.) [Category=Database Marketing ]
Source: Postcom, 13 April 2010 09:14:56, http://postcom.org/public/admail_image/glossary.htm
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