Choose Index below for a list of all words and phrases defined in this glossary.
Trials - Individuals who ordered a short-term subscription to a magazine or newsletter, or continuity program. In list rental parlance, trials are not equal to those that convert to full customer status.
[Category=Database Marketing ]
Source: Postcom, 14 April 2010 09:08:43, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl