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Mailing Preference Service, The (MPS)

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The Mailing Preference Service (MPS) - definitions=

Mailing Preference Service, The (MPS) - The Mailing Preference Service allows consumers to register their wish not to receive unsolicited direct mail

CNM, 05 November 2009 13:04:55, External

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Mailing preference service or MPS - Database of of individuals who have registered with the DMA in order not to receive unsolicited Direct Marketing_ via mail. The database is used by marketing organisations to suppress individuals from their mailing lists and is a requirement of the DMA code of conduct.

[Category=Database Marketing ]

Source: DBG, 08 May 2011 09:34:23, External

Mail Preference Service (Data Protection Act) - The Mail Preference Service (MPS) is a non- profit making body set up by the Direct Marketing_ industry to help people who do not wish to receive junk mail.

When an individual provides their surname and address to the MPS, the MPS will place the information on their consumer. This is then made available to those members of the Direct Marketing_ industry who subscribe to the MPS scheme. They undertake to ensure that the mailing lists they use and supply are "˜cleaned' of any names and addresses that appear on the MPS file. The result is that an individual should not, in future, receive their mailings.

[Category=Geospatial ]

Information Commissioner's Office, 04 August 2011 09:07:15, External

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