Choose Index below for a list of all words and phrases defined in this glossary.
Syndication - A mailing for a specialized offer prepared by a company having inventory or access to inventory which is mailed to its customer list by a company having nothing to do with the product except the use of its name to increase response. Oil company and utility and bank card stuffers are good examples. Some syndicated offers are so powerful that they can be successful as solo mailings.[Database Marketing_]
Source: Postcom, 10 April 2010 13:37:51, http://postcom.org/public/admail_image/glossary.htm
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