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Telemarketing - definitions

Telemarketing - telemarketing is a promotional activity that involves talking on the phone to customers or prospects. Inbound telemarketing occurs when a customer or prospect initiates the call. Outbound telemarketing occurs when the direct marketer initiates the call.

[Category=Direct Marketing ]

Source: NextMark, 20 August 2009 13:08:40, ?glossaryTermId=a0800000000F9GIAA0 External

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Telemarketing - The use of the telephone to increase sales to customers, inquiries, catalog requesters. Phoning to prospects who already have a relationship to the caller. (See Teleprospecting.)

[Category=Database Marketing ]

Source: Postcom, 11 April 2010 10:09:22, External

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