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Weighting - definition(s)

Weighting - For evaluation of customer lists, a means to apply values to the RF$UISM data for each cell. (For large lists this is better one by a computer regression analysis.) For merge-purge, a means to apply a form of mathematical analysis to each component for unduplicating. (Also, see Scoring.)

[Category=Database Marketing ]

Source: Postcom, 17 April 2010 09:13:47, External





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