Choose Index below for a list of all words and phrases defined in this glossary.
Weighting - For evaluation of customer lists, a means to apply values to the RF$UISM data for each cell. (For large lists this is better one by a computer regression analysis.) For merge-purge, a means to apply a form of mathematical analysis to each component for unduplicating. (Also, see Scoring.)
[Category=Database Marketing ]
Source: Postcom, 17 April 2010 09:13:47, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl