Choose Index below for a list of all words and phrases defined in this glossary.
Owners - The owners of mail order response lists are the operators of mail response companies. They "own" the customer and inquiry lists that they offer on the list rental market. All such proprietary lists must be "cleared" by such owners or their agents to be rented for one-time mailing by others. Owners can also pertain to possessions - particularly homes, or cars, computers.
[Category=Database Marketing ]
Source: Postcom, 25 March 2010 11:32:31, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl