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Response Device - A response device is an order form, donation form, or other vehicle that is used by the recipient of a Direct Marketing_ offer to respond. A response device should include a key code or source code that indicates how the prospect was reached. For example, a key code might represent a specific mailing list that was used.
Source: NextMark, 19 August 2009 11:19:52, www.nextmark.com/ index/definition.jsp?glossaryTermId=a0800000000F9DwAAK
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl