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Segmentation - definitions

Segmentation - segmentation is the process of grouping customers based on demographics, pyschographics, and/or behavior.

[Category=Direct Marketing ]

Source: NextMark, 19 August 2009 16:09:55, ?glossaryTermId=a0800000000F0aaAAC External

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Segmentation - The process of segregating or selecting specific records from a list with specific criteria. Creating major customer segments or minimarkets using the most significant historical purchase data.

[Category=Database Marketing ]

Source: Postcom, 06 April 2010 11:44:37, External

Segmentation - Segmentation is a process used to divide a large group into smaller, logical categories for analysis. Some commonly segmented entities are customers, data sets, or markets. For example, you may collect the cause of defects of a process and place the data into a pareto chart. The pareto chart then displays the segmentation...type A defects are 50%, type B defects are 30% and type C defects are 10%. These are possible ways to segment the data.

[Category=Data Quality ]

Source: iSixSigma, 22 February 2011 09:34:51, External

Segmentation - Identifying and splitting into groups only a select portion of data based on shared pre-determined criteria, such as date of birth, behavioural conditions such as opens and clicks on previous mailings. Segmentation is used to help increase the relevance of a marketing to the recipients.

[Category=Database Marketing ]

Source: DBG, 11 May 2011 07:34:27, External

Segmentation - Identification of subsets (of a total market) of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on specific qualities of those products/services.

[Category=Direct Marketing ]

Source: Digital Formatting Services, 02 January 2012 08:57:57, External 

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