Articles and white papers
This page contains a selection of articles and white papers
concerning data quality and name and address data
management.
2012:
Global Shift: Total Data Quality for e-Retailing by Graham
Rhind, produced in association with Capscan, December
2012, 11 pages. An article based on this white paper
appeared in Database Marketing in January 2013
Data Quality Insight by Graham Rhind, produced in
association with Capscan, June 2012, 17 pages
2011:
The Hidden Returns on your Data Quality Investment by
Graham Rhind, produced in association with Capscan, March
2011, 14 pages
2010:
Acuate Software Ltd - Tips for creating Outstanding
International Addresses, white paper, 2010, 5 pages. Enter
your name and e-mail address to download
2009:
Experian QAS - Retail retention: using data to build customer
loyalty - As consumers rein in their spending and focus on the
bare essentials, retail organisations have to change their
behaviour in order to retain their valuable customers. The
current economic condition presents a good opportunity for
retailers to put their house in order and get themselves in
good shape for when consumer confidence returns and
spending increases. [Link is to a form on Experian QAS
website to download this white paper]
Experian QAS - The Insight Report, Quarter 4 2009 - The full
aftershock of recession has yet to hit the public sector, which
has been largely cushioned by the historic levels of
investment made by the Government in public services over
the past decade. But it is now coming. The tectonic pressure
from rising community needs for public services, combined
with reduced funding for those services, presents real
challenges for local authorities. However, we believe there is
still time to act before a torrent of red ink begins to flow and
potentially takes out critical services in its wake. This report
begins to highlight where the pressures will be the greatest,
and the types of actions that could make a difference at a
local level. [Link is to a form on Experian QAS website to
download this white paper]
Experian QAS - 10 Top Tips for Data Management - Data
quality can seem like a daunting task, but it’s really all about
having the right people, processes and technology in place.
These 10 simple steps will help you focus your efforts and
build an action plan of how to approach this massive
challenge. [Link is to a form on Experian QAS website to
download this white paper]
Experian QAS - Data advice for the modern marketer - Most
marketers see data as a barrier or a burden and don’t see the
benefits it can bring. But data can help with some of the most
common problems and concerns of marketing teams. You can
turn data into a useful tool by using it positively and to your
advantage. This report can help you overcome your anxieties
in few easy steps. [Link is to a form on Experian QAS website
to download this white paper]
Experian QAS - Contact data management: the wise investor
- Are you facing increased scrutiny from the board to justify
spending and improve efficiency? Are you seeing projects
being put on hold that wont deliver ROI within the same year
of investment? Then this global research is for you. [Link is to
a form on Experian QAS website to download this white
paper]
Data Quality: Perception versus Reality by Graham Rhind,
produced in association with Capscan, January 2009, 15
pages
2008:
Experian QAS Global Contact Data Management Report -
Contact data: neglected asset seeks responsible owner, from
Experian QAS and Dynamic Markets, March 2008, 8 pages
Experian QAS Global Contact Data Management Report -
Contact data: the profit maker or the neglected asset?, from
Experian QAS and Dynamic Markets, January 2008, 8 pages
2007:
Naming names - A discussion about data-entry field labels for
personal name components by Graham Rhind, August 2007,
2 pages.
Poor data quality - the pandemic problem that needs
addressing by Graham Rhind, produced in association with
PostCodeAnywhere, July 2007, 9 pages
2006:
Meeting the Challenge of Data Management from Experian
QAS and Dynamic Markets, November 2006, 8 pages
International Addressing by Graham Rhind, a review of three
address validation and cleansing software packages,
published in Database Marketing, October 2006, 5 pages.
Kindly note: this article may be viewed but may not be printed,
re-posted or further distributed
The Hidden Costs of Poor Data Management from Experian
QAS and Dynamic Markets, September 2006, 8 pages
Toon me uw data en ik vertel u of u succesvol bent by Allard
Frederiks, Adforesult, October 2006, 2 pages. An article about
Graham Rhind and about data collection on the Internet
Ein kleines internationales Postleitzahlen-ABC by Graham
Rhind, January 2006. A postal code primer. GfK MACON
News, 1/2006, 1 page. This is a jpg file scan of the article.
Available also in English: An International Post Code Primer.
Reducing the need for scrap and rework with web data
collection by Graham Rhind, January 2006. When collecting
data on the web, companies must allow diverse visitors to
record their information in a way that is familiar and
comfortable to them. This paper first appeared in the B-EYE
Network newsletter, 2006-1-11, 2 pages . A version of this
article appeared as Garbage in, garbage out in Database
Marketing, February 2006, 2 pages
2005:
A Data Quality Solution? I Can't Even See The Problem by
Graham Rhind, January 2005. How do we make people
aware that they have data quality problems with their name
and address data? This paper first appeared in the IAIDQ
newsletter, 2005-1, 3 pages
2004:
Addressing the Public - Delivering value with effective
address and data management by Graham Rhind, produced
in association with Capscan, May 2004, 13 pages
2003:
The impact of address systems on mail volumes by Graham
Rhind, produced in association with Postal Solutions, 2003,
13 pages.
Address validation and United Kingdom Addresses by
Graham Rhind, produced in association with Allies Computing
Ltd, May 2003, 5 pages
2002:
The Case for Address Management by Graham Rhind,
September 2002. This paper first appeared in the LISA
(Localisation Industry Standards Association) newsletter,
Globalisation Insider
The Trouble with Standards by Graham Rhind, June 2002, 4
pages. Why you're not likely to be using a standard for your
personal name and address data management for some time.
This article first appeared in Business Intelligence Report
from DM Direct, 30th July 2002
Trends in Address Management by Graham Rhind, April
2002, 9 pages, produced in association with Experian QAS.
US version. Why address management is important and how
data entry address validation products help to improve
address quality
Trends in Address Management by Graham Rhind, April
2002, 7 pages, produced in association with Experian QAS.
Netherlands version in English. Why address management is
important and how data entry address validation products
help to improve address quality
Trends in Address Management by Graham Rhind, April
2002, 7 pages, produced in association with . Netherlands
version in Dutch. Why address management is important and
how data entry address validation products help to improve
address quality
2001:
Addressing and e-commerce by Graham Rhind, December
2001, 3 pages. An article discussing the issues involved in
collecting address data on the Internet, and the advantage of
using online validation systems
The Internet is not printed on paper by Graham Rhind,
November 2001, 2 pages. An article discussing the tendency
of web page data input forms to be fixed, culturally biassed
and unsuitable for a global audience. Reproduced in the IRM
UK Strategic IT Newsletter, 30th November 2001
A Guide to International Address Management by Graham
Rhind, March 2001, 12 pages, produced in association with .
A brochure outlining the basics of international address
management
© GRC Database Information 2013
GRC Data Intelligence
Expertise in Global Data
If you have a white paper you would like to post here, please
contact us.