Articles and white papers   This page contains a selection of articles and white papers concerning data quality and name and address data management. 2012: Global Shift: Total Data Quality for e-Retailing by Graham Rhind, produced in association with Capscan, December 2012, 11 pages. An article based on this white paper appeared in Database Marketing in January 2013 Data Quality Insight by Graham Rhind, produced in association with Capscan, June 2012, 17 pages 2011: The Hidden Returns on your Data Quality Investment by Graham Rhind, produced in association with Capscan, March 2011, 14 pages 2010: Acuate Software Ltd - Tips for creating Outstanding International Addresses, white paper, 2010, 5 pages.  Enter your name and e-mail address to download 2009: Experian QAS - Retail retention: using data to build customer loyalty - As consumers rein in their spending and focus on the bare essentials, retail organisations have to change their behaviour in order to retain their valuable customers. The current economic condition presents a good opportunity for retailers to put their house in order and get themselves in good shape for when consumer confidence returns and spending increases. [Link is to a form on Experian QAS website to download this white paper] Experian QAS - The Insight Report, Quarter 4 2009  - The full aftershock of recession has yet to hit the public sector, which has been largely cushioned by the historic levels of investment made by the Government in public services over the past decade. But it is now coming. The tectonic pressure from rising community needs for public services, combined with reduced funding for those services, presents real challenges for local authorities. However, we believe there is still time to act before a torrent of red ink begins to flow and potentially takes out critical services in its wake. This report begins to highlight where the pressures will be the greatest, and the types of actions that could make a difference at a local level. [Link is to a form on Experian QAS website to download this white paper] Experian QAS - 10 Top Tips for Data Management - Data quality can seem like a daunting task, but it’s really all about having the right people, processes and technology in place. These 10 simple steps will help you focus your efforts and build an action plan of how to approach this massive challenge. [Link is to a form on Experian QAS website to download this white paper] Experian QAS  - Data advice for the modern marketer - Most marketers see data as a barrier or a burden and don’t see the benefits it can bring. But data can help with some of the most common problems and concerns of marketing teams. You can turn data into a useful tool by using it positively and to your advantage. This report can help you overcome your anxieties in few easy steps. [Link is to a form on Experian QAS website to download this white paper] Experian QAS  - Contact data management: the wise investor  - Are you facing increased scrutiny from the board to justify spending and improve efficiency? Are you seeing projects being put on hold that wont deliver ROI within the same year of investment? Then this global research is for you. [Link is to a form on Experian QAS website to download this white paper] Data Quality: Perception versus Reality by Graham Rhind, produced in association with  Capscan, January 2009, 15 pages 2008: Experian QAS Global Contact Data Management Report - Contact data: neglected asset seeks responsible owner,  from Experian QAS and Dynamic Markets, March 2008, 8 pages Experian QAS Global Contact Data Management Report - Contact data: the profit maker or the neglected asset?,  from Experian QAS and Dynamic Markets, January 2008, 8 pages 2007: Naming names - A discussion about data-entry field labels for personal name components by Graham Rhind, August 2007, 2 pages. Poor data quality - the pandemic problem that needs addressing by Graham Rhind, produced in association with  PostCodeAnywhere, July 2007, 9 pages 2006: Meeting the Challenge of Data Management  from Experian QAS and Dynamic Markets, November 2006, 8 pages International Addressing by Graham Rhind, a review of three address validation and cleansing software packages, published in Database Marketing, October 2006, 5 pages.  Kindly note: this article may be viewed but may not be printed, re-posted or further distributed The Hidden Costs of Poor Data Management from Experian QAS and Dynamic Markets, September 2006, 8 pages Toon me uw data en ik vertel u of u succesvol bent  by Allard Frederiks, Adforesult, October 2006, 2 pages. An article about Graham Rhind and about data collection on the Internet Ein kleines internationales Postleitzahlen-ABC by Graham Rhind, January 2006.  A postal code primer.  GfK MACON  News, 1/2006, 1 page.  This is a jpg file scan of the article.  Available also in English: An International Post Code Primer. Reducing the need for scrap and rework with web data collection by Graham Rhind, January 2006.  When collecting data on the web, companies must allow diverse visitors to record their information in a way that is familiar and comfortable to them. This paper first appeared in the B-EYE Network newsletter, 2006-1-11, 2 pages .  A version of this article appeared as Garbage in, garbage out in Database Marketing, February 2006, 2 pages 2005: A Data Quality Solution?  I Can't Even See The Problem by Graham Rhind, January 2005.  How do we make people aware that they have data quality problems with their name and address data? This paper first appeared in the IAIDQ newsletter, 2005-1, 3 pages 2004: Addressing the Public - Delivering value with effective address and data management by Graham Rhind, produced in association with Capscan, May 2004, 13 pages 2003: The impact of address systems on mail volumes by Graham Rhind, produced in association with Postal Solutions, 2003, 13 pages. Address validation and United Kingdom Addresses by Graham Rhind, produced in association with Allies Computing Ltd, May 2003, 5 pages 2002: The Case for Address Management by Graham Rhind, September 2002.  This paper first appeared in the LISA  (Localisation Industry Standards Association) newsletter, Globalisation Insider The Trouble with Standards by Graham Rhind, June 2002, 4 pages.  Why you're not likely to be using a standard for your personal name and address data management for some time.  This article first appeared in Business Intelligence Report from DM Direct, 30th July 2002 Trends in Address Management by Graham Rhind, April 2002, 9 pages, produced in association with Experian QAS.  US version.  Why address management is important and how data entry address validation products help to improve address quality Trends in Address Management by Graham Rhind, April 2002, 7 pages, produced in association with Experian QAS.  Netherlands version in English. Why address management is important and how data entry address validation products help to improve address quality Trends in Address Management by Graham Rhind, April 2002, 7 pages, produced in association with .  Netherlands version in Dutch. Why address management is important and how data entry address validation products help to improve address quality 2001: Addressing and e-commerce by Graham Rhind, December 2001, 3 pages. An article discussing the issues involved in collecting address data on the Internet, and the advantage of using online validation systems The Internet is not printed on paper by Graham Rhind, November 2001, 2 pages. An article discussing the tendency of web page data input forms to be fixed, culturally biassed and unsuitable for a global audience. Reproduced in the IRM UK Strategic IT Newsletter, 30th November 2001 A Guide to International Address Management by Graham Rhind, March 2001, 12 pages, produced in association with .  A brochure outlining the basics of international address management
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